Web Page Heading Structure and it's Effect on SEO

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Web Page Heading Structure and Search Engine Optimization (SEO)

Proper web page heading structure and markup are essential to search engine optimization, and tell Google, Bing and other search engines about the structure and importance of information on your website. Using proper markup ensures that search engines will connect your brand with the people that need and are searching for it.

Hyper Text Markup Language(HTML)

Hyper Text Markup Language, or HTML, is the file format/type that your web browser fetches and renders when you visit a web page. You can think of HTML as a kind of data serialization or transport protocol. Data or text is marked up in a way that provides context and metadata about the information on your website to web browsers and search engine crawler bots alike.

One of the first things I learned as a software engineer is the importance of using only proper markup. Most cheap web developers use improper markup in order to achieve certain visual effects, disregarding the fact that Google, Bing and other search engines will actively lower your keyword search rankings for it. HTML markup tells web browser and search engine crawler bots about the importance and structure of the information on your website, not following proper markup conventions can only hurt your brand, and prevent customers from being able to find and connect with you.

HTML Headings

Headings are a vital part of any website or HTML web page. Heading markup helps structure your web page and lends to the context and importance of content on your website or web pages. Not only are web page headings important for potential users on your website, but are used by search engine crawler bots when ranking your page or website in search engine keyword query results.

Quality Content

Not only is header structure important when first engineering a website or software application design, header structure needs constant consideration when adding new to content to your website or web pages. Good header structure lends to and gives context to quality website or web page content.

Search engine crawler bots from Google, Bing and others are constantly grading the quality of content on your website or web page, and using these metrics when ranking your website in potential searchers keyword query results. You must consider your heading structure and markup in general when putting together an effective SEO strategy.

In today's digital world, you must do more than cram keywords in order for Google, Bing and other search engines to rank your website or web pages in keyword search query results. Your content must be well written and give context to the keywords you are targeting in your SEO strategy.

Not only does quality content please the search engine crawler bots, and increase your visibility to prospective searchers on Google, Bing and other search engines, it provides users and potential users good reading that will be more likely to engage with.

Header Structure Rules

When engineering a good website design, or adding content to a website or web page, there exists a handful of basic rules that ensure that your heading structure and markup will please search engine crawler bots from the likes of Google and Microsoft.

  • There must be only one h1 heading at the top of the page
  • Headings should be used in order and Heading levels should not be skipped
  • Don't use heading markup as a substitute for good styling and CSS
  • Words in the headings should be used in the content it labels
  • Website and web page content should lend to all the heading tags above it

Why it Matters

Heading structure is an important factor when practicing search engine optimization(SEO), that must be considered not only when engineering a website or web page design, but also when adding new to content to an existing website or web page.

Search engine crawler bots, like those used by Google and Bing, are constantly grading the quality of the content on our websites and web pages. Search engines rank high quality content higher in keyword search query results.

Following some basic rules about heading structure and markup, we can produce high quality content that search engines such as Google and Bing will rank high above our subpar competition. If you would like to learn more about how we can help get your heading structure and markup in perfect order, or otherwise would like to provide valuable feedback or suggestions, please reach out to us, and we will be glad to help or accommodate you.

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